Total Posts: 1
Joined: December 2004
From: Los Gatos CA USA
Posted: January 26 2005 1:53 PM
You're absolutely right about "clutter" on the Internet inhibiting effectiveness. And you're right in stating no one cleans up the "old methods" when introducing new ones.
But when marketing fails, technology sails. The success of firefox is 1) security (e.g. block tracking), and 2) no pop ups (no ad clutter).
Whenever I deal with a "creative" marketing group that thinks the world is one big contextless contentless commercial, I always see a failure in the making.
As anyone serious in this biz knows, "it's the content, stupid".
Lynne Greer Jolitz.